About Middle East Communication ApS
We help organisations communicate clearly in Arabic—combining language expertise with cultural insight so your message builds trust across Middle East markets.
Our story and approach
Middle East Communication ApS was created to bridge a common gap: organisations often have strong ideas, but their Arabic communication does not reflect the same clarity, tone, or intent.
We work as a trusted partner to align Arabic messaging with your brand voice, local expectations, and business objectives—so international teams can communicate with confidence and consistency.
What we stand for
Our work is grounded in linguistic precision, cultural respect, and practical delivery. We focus on outcomes you can use—clear guidance, improved content, and stronger collaboration.
Principle 01
Clarity in Arabic, without losing your voice
We refine Arabic communication so it is accurate, natural, and aligned with your brand—across web, marketing, and corporate materials.
Principle 02
Cultural insight that reduces risk
We help teams anticipate expectations and avoid common missteps—so communication supports relationships and credibility.
Principle 03
Practical support for global teams
We translate expertise into clear processes and coaching that teams can apply immediately in real projects.
Background
It all started with a student job alongside university as an interpreter in court in Denmark, for Danish authorities under the Ministry of Justice and nationwide law firms, 5 years after I came to Denmark in 1990.Â
In 2001, I founded Middle East Communication ApS, which offers consultancy in Arabic & communication with Arabs and acts as a link between the business community in Denmark and the Middle East.
I am educated in negotiations with Arabs. I have studied Arabic and communication with Arabs at the University of Southern Denmark and Ain Shams University in Cairo – extended level in Arabic – as well as international business strategy and marketing in the Middle East at the University of Southern Denmark in Odense.
I have worked as, among other things, a lecturer and examiner for the Danish Ministry of Foreign Affairs for more than 10 years, a translator for the Prime Minister’s Office and a cultural mediator for the EU.
Today, Middle East Communication ApS also assists Danish companies with internationalization in important markets in the Middle East with large purchasing power.
Through our well-established business network in several sectors in the region, your company will have the opportunity to penetrate new attractive markets.
Chadi El-Sokhon